The Europe In Synch Podcast

The Europe In Synch Podcast aims to be a series of interesting and in-depth conversations with a diverse range of creative industry professionals from the business of music, games, tv, film, and commercials. Our monthly episodes try to capture as much information, advice, feedback, and best practices from our guests as possible, so that listeners can learn as they listen and take away valuable insights and memorable experiences. Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is truly a cross-border collaboration. The goals are to bring together young professionals from the music sector with decision-makers from film and advertising to provide a real-life, hands-on, learning experience, as well as promoting European music in the complex field of synchronization. This is achieved through various forms of communication, knowledge-building and networking via focused mentoring and peer training sessions.

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The Europe In Synch Podcast

EP12: Grégoire Bucaille (Prodigious) - The Lure of Paris & Its Luxury Brand Soundscapes

May 21, 2025 • Europe In Synch • Season 1 • Episode 12

Welcome to episode twelve of the Europe In Synch podcast.

We are talking with Grégoire Bucaille, Artistic Director of Music Supervision at Prodigious, the Paris-based, in-house production agency of the Publicis Group.

Grégoire shares insights into his work uncovering compelling music for ad campaigns with luxury brands like Hermès, Cartier, and Armani.
We hear about his creative process, from brainstorming with his artistic partner, Maxime Rouge, to utilizing the latest AI tools to discover interesting new music.

He talks about differences between film and advertising, and how brands are embracing artists as ambassadors, as they try to authentically position themselves as cultural communicators rather than just sellers of product.

We find out that Grégoire is a cultural architect in his own right, organizing parties and events in and around Paris, influenced by experiences visiting some of the world's coolest clubs.

What comes across is Grégoire's passion and belief that "there is nothing more beautiful than a sync", that the musical matchmaking moments he helps create, represent the absolute pinnacle of his craft.

We recorded this conversation during Reeperbahn Festival, Hamburg on 19.09.2024.

Thanks for listening!

More about our guest:

Grégoire on Instagram

Grégoire on Spotify

Prodigious Paris homepage

Prodigious Paris on Instagram

Notable Campaigns:

Armani (Publicis Luxe) – Stronger With U. 2025. / Music : Underworld – Born Slippy (Nuxx)

Hermes (Publicis & Nous) - Terre d’Hermes. 2025 / Music : original music by Ben Lukas Boysen & Anne Muller

Coach (Publicis Marcel) – Sneakers. 2025 / Music : Leikili47 – Jay Walk

If you have feedback about this episode feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

Home: https://europeinsynch.net
Facebook: https://www.facebook.com/EuropeinSynch
Twitter: https://twitter.com/europeinsynch
Instagram: https://www.instagram.com/europeinsynch
LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

People on this episode

Alex Maiolo

Host

Paul Cheetham

Host